News: onMay 26, the awarding ceremony of the first China Packaging Innovation Design Forum and the 19th "Zhongnan Star Award" Design Art Competition was held in Wuhan Nantaizi Lake·Innovation Valley Cultural Center.
The competition was designed by the Organizing Committee of the "Zhongnan Star Award" Design Art Competition in six central and southern provinces, the Design Committee of Hubei Packaging Federation, the Design Committee of Hunan Packaging Federation, the Design Committee of Henan Packaging Technology Association, and the Design Committee of Guangdong Packaging Technology Association. Hosted by the Professional Committee, the Design Committee of Guangxi Packaging Industry Association, and the Design Committee of Hainan Packaging Technology Association, the Design Committee of Shanghai Packaging Technology Association, Macau Designers Association and Shenzhen Graphic Design Association are specially invited as "special guest cities".
At the award ceremony, Wang Guanzhong, executive deputy secretary-general of the Design Committee of China Packaging Federation, Liao Xiaohong, director of the Packaging Industry Office of Hubei Provincial Department of Economy and Information Technology, and Yu Zhengxiang, deputy director of Wuhan Design Industry Promotion Center, delivered speeches to express their support and encouragement for the competition.
The 19th "Zhongnan Star Award" Design Art Competition was launched in early 2022. Through the preliminary evaluation and push of various provinces, a total of 6,453 pieces/sets of works were received from 29 provinces (autonomous regions and municipalities directly under the central government) across the country, including 753 pieces/sets of professional group works. 441 pieces/sets of works were selected in the preliminary evaluation of various provinces and regions in China.
The final evaluation of the selected works will be made from the five dimensions of visual design performance, creativity-led communication, commercial value transformation, material technology innovation, and traditional cultural inheritance. First prize, 30 silver medals, and 50 bronze medals. In addition, the competition also awarded awards such as the student group, excellent instructors, and school organization awards, and issued certificates to the professional group judges.
At present, new packaging concepts are constantly emerging, new design forms are emerging one after another, and new materials are rapidly iterating. The first China Packaging Innovation Design Forum came into being. The subsequent forum invited industry experts and scholars to conduct in-depth discussions and exchanges on innovation trends in packaging design.
Chen Haihui, the Secretariat of the Design Committee of China Packaging Federation, looks back fondly on the 40 years of Chinese design; Hu Jijun, executive deputy secretary-general of the Design Committee of Shanghai Packaging Technology Association, shared innovative packaging design from the perspective of sensory experience; Zeng Lingbo, consultant of Shenzhen Graphic Design Association and founder of Slow Matter, combined The current new trend discusses the future of native culture; Ye Yuling, business manager of the tea box project, focuses on the application of new materials; Feng Jianjun, vice chairman of the Design Committee of Guangdong Packaging Association, focuses on sharing how to create new brand value; Professor Qu Yundong from the School of Architecture and Art, Central South University The "tumbler" shape design of Ling Daqu sauce wine packaging was shared in detail; Professor Cui Yong, Dean of the School of Cultural Heritage and Art Design of Zhengzhou Institute of Technology, discussed the use of traditional culture in packaging design to construct the aesthetics of Chinese contemporary art design language.
Various experts jointly explored the frontiers and breakthroughs of the industry, shared the latest innovative design concepts and technological trends, and helped to further promote the development and upgrading of China's packaging design industry.