Xi'an packaging design company tips: to understand what your company's products / services look like, please consider the following questions. Next, think again. Does your company's brand meet the requirements of "good brand"? What are the shortcomings?
1. Why did you decide to be a brand?
2. What kind of problems do you want to solve by branding?
3. Among the competitors and industries, has there been any impact on your company's future development in recent years?
4. Has your company's current audience / customers / consumers changed?
5. Has it left a bad impression on consumers and society?
6. Has your company's brand conveyed the wrong brand story (inappropriate brand story)?
7. What message does your company want to convey most? Who do you want to convey to?
8. Why should people pay attention to your company's brand?
9. What are the advantages and benefits of consumers choosing your brand?
10. Who do you want to focus on your company's brand this time?
11. Has your company's brand been divorced from the trend of the times and the needs of consumers?
12. Have you explained the current development direction of the company's brand to the whole company?
13. Does your company follow the current development direction of the brand?
14. Is the branding this time a springboard to the final goal? Or to achieve the ultimate goal?
15. With the current solution, will there be better development prospects in 5, 10 and 15 years?
16. In order to maintain the company's brand, have brand managers been appointed within the company? In addition, does this person have the concentration and influence required to guide all personnel of the company?
17. What is the ultimate goal of your company's development?
18. Please explain your advantages.
19. Please explain your company's disadvantages.
20. In addition to the current advantages, what style do you want to develop into the company's advantages in the future?
21. Describe your company with a few adjectives.
22. When consumers hear your company's name, what impression do you want them to have?
23. Are there any competitors you care about? Where?
24. Which aspects of competitors do you care about?
25. Is there any wrong information in the company?
26. What does your company value most now?
27. What do you want consumers and society to think of you? What kind of impression do you want to make?