This year's book fair, with the theme of "Planning a New Chapter, Starting a New Situation, and Embarking on a New Journey, continuing the brilliance of the publishing industry," actively responds to the call of the national "Regulations on the Promotion of Reading," focusing on the high-quality development of the publishing industry and the deep integration with the whole-people reading, presenting the industry's annual high-quality achievements and the trend of innovation and development.
Heavyweight new books and innovative products unveiled
At this book ordering event, the China Beijing Publishing and Creative Industry Park organized 14 representative enterprises to participate in the exhibition together, bringing a variety of heavyweight new books and innovative products in the fields of thematic publishing, literature, social science, children's books, traditional culture, science popularization, etc. Among them, Huajing Times, closely following the pulse of the times, has launched theme reading materials such as "The Great River Flows: The Story of the Spirit of the Chinese Communists" and "Let's Re-read Mao Zedong's Classic Works"; Xinhua Pioneer focuses on real-life concerns, bringing Zhou Guoping's "What the Chinese Lack", Liang Xiaosheng's "Live with a Few Clearances", "Mountains Inside and Out" and other works; Langhua朵 has been deeply cultivating the children's book market, bringing high-quality children's books such as "The Series of Great Writers for Children" and "The Book of Girls" to the ordering event.
The China Bookstore Press brought more than 260 key books and the latest fine works to the exhibition, covering a wide range of fields such as traditional Chinese medicine classics, calligraphy art, youth Sinology, and newly printed ancient books. Among them, the "Four-Color Simulation Shadow Printing of the Qing Dynasty Imperial Stone Collection of the Three Treasures Hall", which includes 135 works by 300+ calligraphers, is a large-scale collection of the Qing Dynasty imperial stone collection. It is printed on handmade Xuan paper from Jing County, Anhui, with a silk cover and a brocade box, which reproduces the peak of the imperial stone collection and has both artistic and collection value. The "Complete Collection of San Yan Er Pai Woodblock Prints" includes nearly 500 woodblock prints from the late Ming Dynasty in Suzhou and Hangzhou, integrating the skills of multiple schools of engraving. The composition is exquisite and beautiful, and it reproduces the artistic essence of the Ming Dynasty's vernacular novels.
Science and technology empowerment and cross-border integration of culture innovation
This year's book fair, with the core trends of technology empowerment and cultural cross-border integration, brings readers a "lock-and-key" cultural experience through various forms such as digital interactive children's books and IP derivative products. The "Cross-border Cultural Products Exhibition" and the "Artificial Intelligence and Digital Publishing Achievements Exhibition" set up on the spot echo the innovative practices of enterprises and present the integration and innovation achievements of the publishing industry in content creation, presentation forms and dissemination channels.
The "Suspended Life" from Beijing United Publishing Company is a representative of film and television linkage, including six middle-length works such as the classic spy drama "No Regrets" with a score of 9.4 on Douban and the original of Feng Xiaogang's film "Arresting Spies"; MoTie, as a leading enterprise in the field of animation and cultural and creative industries, highlights the "Four Seasons Courtyard" series of peripheral products of the popular domestic anime "One Man Under the Sky", and creates a variety of collection choices with the help of fantasy color and laser, such as the "Happy Worker" canvas bag series, which integrates Camus' philosophical ideas and interesting slogans, and achieves an organic combination of popular culture and deep thinking; Huanlang adheres to the "Read First, Then Wave" concept, creating the "New Youth" Lu Xun derivative product, with a dark green T-shirt and a packaging of a cowhide paper bag with a replica of a magazine cover, attracting young readers with an artistic and retro style; United Reading and Creating deeply integrates ACG culture and publishing, bringing the official adaptation novel of "Famine: The Thousand-mile Journey in the Late Ming Dynasty" and a collection of boxes with rich peripheral products, transforming books into cultural consumer products that carry emotional connection and collection value, showing the integration effect of publishing and emerging culture and fan economy.
Today, the Reading and Children's Publishing Innovation Forum was held.
In line with the official implementation of the "Regulations on the Promotion of Universal Reading" on February 1, 2026, the "Reading Without Boundaries, Seeing the Future" - Reading and Children's Publishing Innovation Forum was held today at this Book Ordering Fair. Relevant department leaders and industry experts were invited to deeply interpret the spirit of the regulations, focus on discussing the path of promoting youth reading, and organize publishing institutions to carry out case sharing, promoting the better implementation of policies.
In addition, more than 380 cultural activities were held in multiple venues both inside and outside the ordering fair. Among them, Ye Mei, the president of the Chinese Society of Prose, presented her new children's literature work "Gaga's Wooden House" at a new book sharing session. This work, with real childhood memories as its coordinates, vividly presents the life scene and family heritage of the small city of Badong in the Three Gorges. The event invited children's literature critic Xu Dexia to have an in-depth conversation, analyzing the life texture and cultural roots contained in the work. The post-95 music group S & S performed the folk song "Ma Ma Du Du Qi" on the spot, using music to enhance the text and create an immersive warm atmosphere. The well-known media personality Jing Yidan, with her latest prose collection "Walking Through", shared with the readers on the spot the paths she has walked through in her news career. The famous storytelling artist Liu Lanfang personally attended the "Everyone Reads Good Books" event, leading the audience to experience the charm of traditional storytelling and classic reading.
