Tracing back to the development of printing in China, it can be said that it has a long history and spread widely. It is not only an important part of Chinese culture, but also a symbol of the wisdom of our working people, which has played a significant role in the spread and development of Chinese culture. Printing is both a process technology and an industry. So far, it has gone through four historical periods: source, ancient, modern and contemporary. Today's printing industry has formed a huge cross industry industrial system involving machinery, electronics, chemical industry, textiles and other disciplines, and plays an important role in the national economy.
With the development of Internet technology and digital media, the traditional printing industry has been impacted, and the printing industry around the world has experienced declining demand and shrinking market to varying degrees. The market size of the printing industry in the United States has declined significantly, while that in Canada, the United Kingdom, Australia and Japan has also declined. Although the market size of China's printing industry still keeps growing, the growth rate has decreased significantly.
China's printing industry can be divided into publishing printing, packaging printing and other printing. According to Quantuo data, from 2014 to 2019, the market size of China's printing industry has increased year by year, but the increase has slowed down. Since 2019, the printing industry in China has been affected by digital media, with a rapid decline in growth. At the same time, the import and export of the printing industry has also been impacted by the new epidemic in 2020. However, in the second half of 2020, China's control of the epidemic and the spread of vaccination have improved the domestic economic situation. The market size of the printing industry is expected to be 1386.7 billion yuan in 2020.
At present, the market concentration of China's printing industry is relatively low, and there is a lack of large-scale leading enterprises. The market competition is relatively fierce. In 2019, there were 240000 printing enterprises nationwide. Among them, 142000 legal entities accounted for 592% of the total; There are 9000 unincorporated units, accounting for 3.7%; There are 89000 self-employed households, accounting for 37.1%. Due to the impact of the downturn of the overall economic environment in 2020, it is predicted that the number of enterprises will drop to 235000 in 2020, down 2%.
Under the influence of multiple factors, China's printing industry is facing a series of unfavorable factors, and it is urgent to seek a new path of transformation and breakthrough. In this context, green printing, innovation and upgrading, and centralized integration will become the main development trend of the printing industry in the next few years. It is required that printing technology be more environmentally friendly, packaging consumables continue to innovate, and printed materials are easy to be recycled and reused after being discarded, which can be naturally degraded to achieve pollution-free and low pollution packaging.
Digital printing is a relatively green and environment-friendly printing method, but up to now, the proportion of digitalization in the world has reached 30%, while in China, the figure is only 3%. Digital printing in China is still in its infancy. Quantuo Data believes that in the future, the Chinese market will have greater demand for personalized and on-demand printing, and China's digital printing will further develop.
With the rapid development of China's national economy and the acceleration of urbanization, the purchasing power and quality of life of urban and rural residents in China will continue to improve, thus driving the sustained and rapid growth of China's consumer goods market, and further driving the rapid development of China's packaging and printing industry through industrial chain transmission.
In China's packaging and printing industry, the paper packaging industry has the largest market size and capacity, while the downstream demand of China's paper packaging industry is the largest in the field of wine bags and cigarette labels, accounting for 13.52% and 10.89% respectively; The second is consumer electronics and cosmetics packaging, accounting for 5.7% and 3.5% respectively; Other packages such as corrugated boxes accounted for 66.39%.
Quantuo Data believes that with the development of network technology and digital technology, challenges and opportunities coexist in the printing industry. With the globalization of information and the popularization of the network, the printing industry will continue to push through the old and bring forth the new with the help of digital, intelligent, big data and other information technologies. In general, China's printing industry will continue to maintain a steady and rapid growth in the packaging printing market, digital printing market and 3D printing market in the future, and the demand for high-end printing market will further increase.