For many commodities, packaging is the first impression the product gives to consumers, and it is the first to enter the eyes of users. There are various packaging styles and types. The well-designed and distinctive packaging can always make people refreshing, play a role in publicity and promotion, and omit a large amount of marketing promotion fees for the later period.
Talk about familiar wine, which is divided into Baijiu, beer and wine. All kinds of wine products on the market have all kinds of packaging. Today, I will follow Xiaobian to look at the excellent wine packaging design, hoping to provide some reference value for enterprises to choose packaging styles in the future.
1. Gin
This wine is made of ancient oriental herbs and spices. It is suitable for emotional occasions, such as staying at home, relaxing gatherings with friends in the afternoon, etc. The transparent and simple glass bottle gives people the power of quiet and meditation. The label illustration of the wine body is full of meditators and a round of images of the big moon, giving people a quiet and great feeling, and giving consumers infinite power. Adopt different colors, winter blue and spring green.
2. Eighteen year old bayberry wine
The 18-year-old bayberry wine tastes fragrant and natural. The package is round and friendly, which conforms to the warm memory of the brand. The package illustration adopts the natural picture of birds preying on bayberry branches as the main element. The combination of natural ecology and originality shows the original ecological environment of bayberry, which is simple, novel and interesting. The package shows the taste and makes people taste the beauty of 18 years old.
3. Package design of aperitif
Vero is an aperitif mixed with local wine, herbs and bitter sweet citrus. Inspired by the seaside resorts in Italy, the packaging illustrations also reflect the passion and positive feeling of Mediterranean vacation.
4. Packaging design of craft beer
Mental brewing is a beer brand. It does not follow the tradition, is bold and innovative, has bold colors and bold patterns, gives people a sense of bold fashion, unrestrained trends and personality, attracts many young people, highlights brand innovation and the brand concept of pursuing excitement and freedom.
5. "Braun" dry gin
Braun is a London Dry Gin brand. The wine label is a special paper, printed with abstract patterns and added with a large area of bronzing, giving people a sense of high quality.
The edge of the label adopts an irregular paper tearing effect, which seems to be eroded by chemical elements, enhancing the story of the brand.
The outer box is designed to tear, and the ink absorber is unique
6. Packaging design of bubble water beverage
Juniper this is a sparkling drink made of carbonated water, fruit condiments and low alcohol.
The main vision depicts the flora and fauna of the Amazon rainforest with the passion of girl berries. It is free, open and full of power, making consumers feel as if they are in tropical exploration and animals have become close friends. It is very cool, and at the same time, it uses color vision to show fruit alcoholic drinks.
7. Loulan red wine
Loulan red wine shows the wild strength and beauty of women's fortitude and firmness with Loulan beauty as the main vision. The label uses torn and irregular silver texture, which is calm and high-grade without losing the sense of tension and impact. The gilded logo texture highlights the mysterious and noble temperament.
8. Vodka packaging design
Panarama Club vodka it is a vodka wine. The main visual color is warm and warm. Combined with sunset, flamingos, sky and other elements are added to show the warm atmosphere of leisure, romance, coziness and warm summer beach.
9. Wine packaging design
Use the daily life and "footprint" of young people to establish emotional connection with them. Show daily but not boring and rich life
10. Wine packaging design
The simple Japanese style is in line with the low-carbon trend and meets the aesthetics of most consumer groups.