In recent years, with the digitalWith the rapid development of printing technology, digital printing is gradually being applied to more and more printing segments. Driven by consumers' demand for small-batch and personalized customized packaging, more and more printing companies have begun to choose digital printing to complete small-batch and personalized packaging orders.
In response to this trend, Napco Research conducted a survey and analysis in the article "Digital Printing and Packaging: The Time Has Come!", focusing on the benefits of digital printing and packaging for marketing, and the challenges and opportunities of digital printing and packaging in practical applications .
So, what is the status quo of digital printing and packaging? Come and follow the editor to find out~
1. Digital printing packaging and marketing benefits
In the survey conducted by Napco Research, the first concern is " what is the relationship between digital printing packaging and marketing benefits? " The following set of data reflects the positive attitude of brand owners towards digital printing packaging to a certain extent.
79% of brand owners agree that packaging is an important marketing tool for their company, and packaging is considered an important part of brand marketing strategies.
40% of brand owners put "designing packaging that promotes consumers' desire to buy" as their top priority.
