International perspective | Has the spring of digital printing and packaging come? Indian enterprise|World Lnvestment|News|My printing network

　In recent years, with the digitalWith the rapid development of printing technology, digital printing is gradually being applied to more and more printing segments. Driven by consumers' demand for small-batch and personalized customized packaging, more and more printing companies have begun to choose digital printing to complete small-batch and personalized packaging orders.

　　In response to this trend, Napco Research conducted a survey and analysis in the article "Digital Printing and Packaging: The Time Has Come!", focusing on the benefits of digital printing and packaging for marketing, and the challenges and opportunities of digital printing and packaging in practical applications .

　　So, what is the status quo of digital printing and packaging? Come and follow the editor to find out~

　　1. Digital printing packaging and marketing benefits

　　In the survey conducted by Napco Research, the first concern is " what is the relationship between digital printing packaging and marketing benefits? " The following set of data reflects the positive attitude of brand owners towards digital printing packaging to a certain extent.

　　79% of brand owners agree that packaging is an important marketing tool for their company, and packaging is considered an important part of brand marketing strategies.

　　40% of brand owners put "designing packaging that promotes consumers' desire to buy" as their top priority.

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