Guide: Bamboo milk tea with a city label has become a traffic code, and it can be seen in all major scenic spots. Some milk tea shops can achieve sales of hundreds of cups every day, and even thousands of cups during holidays.
[ Packaging and Printing Industry Network Industry Trends ] Recently, some netizens reported on social platforms that in an alley in a scenic spot in Hangzhou, an employee was cleaning moldy bamboo tubes for milk tea. An eyewitness said: "The bamboo tubes are moldy just installed in the alley, and the water is not flowing, and the water is very dirty." In this regard, the local market supervision department conducted an on-site investigation, and the milk tea shop involved has been closed.
Recently, "bamboo tube milk tea" has become a new favorite in the milk tea industry, and has exploded in scenic spots across the country. The difference between bamboo tube milk tea and ordinary milk tea is that the plastic cup containing the milk tea is replaced by a green bamboo tube with a city-limited label. Pour the milk tea into the bamboo tube, squeeze a circle of cream, and then sprinkle with freeze-dried fruit or matcha powder, and a cup of bamboo tube milk tea is finished.
Bamboo milk tea with a city label has become a traffic code, and it can be seen in all major scenic spots. Some milk tea shops can achieve sales of hundreds of cups every day, and even thousands of cups during holidays. All of a sudden, with the popularity of milk tea in bamboo tubes, supporting businesses such as sticker printing and bamboo tube wholesale also ushered in development opportunities.
It has to be said that the green color and thick texture make the bamboo tube milk tea quite novel in the same milk tea packaging. At the same time, milk tea with city labels often has a certain commemorative significance for some tourists and photographers. Although milk tea in bamboo tubes is much more expensive than ordinary milk tea, there are still consumers who are willing to pay for it.
However, while bamboo tube milk tea became popular, some voices of doubt also began to appear. First of all, there is the issue of price. The price of a cup of milk tea in a bamboo tube is generally around 30 yuan, which is much higher than the price of ordinary milk tea. The second is the issue of food safety. Bamboo tubes made of fresh bamboo after cutting and polishing are very prone to mildew, and milk tea is usually in direct contact with bamboo tubes. After consumption, there is a potential danger to the human body.
It is worth mentioning that the "Food Safety Law" stipulates that the food directly imported should use non-toxic, cleanPackaging materials , cutlery, drinkware and containers. The packaging production of conventional freshly made milk tea often has to follow the corresponding standards and meet the conditions of safety and non-toxicity. As the bamboo tube milk tea market is profitable, many manufacturers who were not originally producing packaging and food utensils have also poured into the bamboo tube production track. Some bamboo tubes will not go through strict sterilization and disinfection processes during production; Finally, there is no way to properly preserve it, which easily causes certain dangers in the finished bamboo tube milk tea.
In the past two years, the market for ready-made tea drinks has developed rapidly. With the increasingly fierce market competition, tea drink manufacturers are seeking new breakthroughs and are committed to creating industry-leading products. The popularity of bamboo tube milk tea is essentially another innovation of tea drink manufacturers, but whether bamboo tube milk tea will be short-lived or whether it can achieve long-term development still needs time to give an answer. The so-called food is the first priority for the people, and food safety is the first. At present, the bamboo tube milk tea industry must pay attention to food safety issues in order to gain the trust of consumers.
