Tens of grams of tea leaves are packed into various beautiful earthen jars, and then put into exquisite gift boxes. The packaging volume is dozens of times larger than the original, and the weight has also doubled several times. Recently, the Jinan Consumers Association issued an initiative of "advocating moderate packaging of tea and promoting green and civilized consumption" to the majority of tea operators and consumers. The reporter visited the tea wholesale market and some tea retail stores. The price of tea packaging currently on the market Generally, it ranges from 35 yuan to 100 yuan, and many high-end gift teas cost hundreds of yuan just for the packaging box.
Two taels of tea and three catties of packaging
Packaging costs one-fifth of the
On the morning of the 14th, the reporter went to a chain tea retail store in Jinan. There were a variety of tea gift boxes and loose tea in the store. When they learned that they were going to give away, the clerk recommended tea gift boxes to the reporter.
"Green tea and white tea are more suitable to give away in this season." The clerk picked up a Maojian tea gift box from the refrigerator. Xinyang Maojian was written on the wooden box lid with a brush. Ceramic jars are stuck in boxes. "There are small packets of tea inside." The clerk said. The packaging of this tea gift box weighs about 3 catties, but the clerk told me that there are only 2 taels of tea in it.
In addition to Maojian, the clerk also recommended another silver needle tea gift box for the reporter. The whole tea gift box is in the shape of a rectangular parallelepiped, and the blue box body is decorated with hollow golden Chinese paintings. A tea spoon and a beautiful Chinese painting inside the box. Then the reporter searched for this type of packaging on the Internet platform, and the price was 58 yuan. According to the price of tea given by the clerk, it was about one-fifth of the whole tea gift box.
This situation is not uncommon in some high-end tea retail chain stores. In a branded tea chain store in Jinan, a gift box of Baihao Yinzhen tea priced at 4,580 yuan is more high-end. The wooden box or bamboo box set is equipped with a metal lock, which is full of delicacy.
In addition to selling tea, some stores that sell loose tea also sell individual gift boxes. This kind of gift box is more simple. There are two tin cans in the cuboid gift box. The price of the gift box ranges from 30 yuan to 40 yuan.
The reporter noticed that at present, tea on the market is generally packaged in paper bags and gift boxes on the outside, and there are two small iron or porcelain cans inside the gift box, and the innermost one is loose tea or small packaged tea. At present, the general price of tea on the market is about 200 yuan per catty, while most of the tea after "dressing up" is packed in a gift box of half a catty or less, and the price is generally more than 200 yuan.
There is a store specializing in tea packaging
High-end gift box packaging costs hundreds of dollars
There are more than 680 tea farmers and tea factory customers in Jinan Tea Wholesale Market, dealing in tens of thousands of tea and related products, including tea sets, tea packaging, and tea cultural products. The reporter visited and learned that loose tea is mainly retailed and wholesaled here. A businessman said: "You can choose gift boxes after we have finished buying tea, according to the amount of tea you bought and the tea specifications. There are special gift boxes in the market." Another tea dealer also said: "Buy tea directly. The gift box is not as cost-effective as matching it yourself, like those tea gift boxes, you don’t know what tea is in it for you, you can pack what you see is what you get, and there are tea leaves ranging from 100 to 800 yuan per catty.” He hinted to the reporter that luxuriously packaged tea There may be a higher premium.
When you walk into a tea gift box packaging store, you will find a dazzling array of porcelain pots and exquisite gift boxes on the shelves. Most of the exquisite gift boxes are equipped with two porcelain pots, and some gift boxes even have tea sets in them. The price ranges from 35 yuan to 100 yuan. "There are corresponding packaging boxes for tea cakes, tea balls, monkey heads, etc. We have wholesale prices here. We recommend gift boxes according to your overall budget. Of course, the more delicate the more high-end." Roughly estimated, if you use 200 yuan per gift box Calculated on the basis of a catty of tea leaves, a gift box can hold half a catty of tea, and the cost of picking up tea leaves is only one-third of the price for the packaging.