156 billion yuan! Who is trying the new business model of after-school service in the publishing ind

The stone of "after-school service" caused a big splash in the education club. From April 19th to 20th, 23 publishing institutions across the country took the opportunity of the 42nd East China Education Publishing House Annual Conference and After-school Service Course Construction Seminar to discuss the construction and implementation of after-school service courses. Business after-school service experience and planning, sharing high-quality after-school service projects and resources. Behind the sparks of the collision of opinions, there is an obvious signal that more and more publishing houses are eyeing the new business of after-school services.

  Recently, a series of policies have been released one after another, all of which put after-school services in a very prominent position-the central government will arrange 156 billion yuan in 2023 to support local governments in implementing policies such as "two exemptions and one subsidy". Support schools to implement the "double reduction" policy and improve after-school services. Eight departments, including the Ministry of Education, issued the "National Implementation Plan for Adolescent Students' Reading Actions", proposing that compulsory education schools should incorporate reading actions into the "double reduction" work, and set up reading activities in school after-school services. These benefits undoubtedly added a "fire" for publishing institutions to enter the after-school service market.

  How to get "admission tickets" for after-school services?

  Children "leave school at 3:30" and parents "get off work at 5 or 6 o'clock". It is unrealistic to ask for leave, and there is no time to send them to tutoring classes. In the past many years, most families have endured the soul torture brought about by this pain point of parenting. The introduction of the "double reduction" policy directly gave birth to after-school services, an official-led educational extension behavior, allowing children to stay in school to study courses they are interested in, which has become the mainstream choice of most parents. "Officially bringing the baby" has essentially helped parents achieve "burden reduction".

  As the length of time students stay at school increases, the competent authorities encourage schools to purchase independently. The after-school after-school service market, which was previously considered to have a low market ceiling, has begun to enter the eve of the explosion of demand, and various forces are looking for the best track to start first. Publishing houses with advantages in natural resources naturally regard this business as a worthwhile investment direction.

  At this stage, most of the manufacturers that have joined the after-school service track on the market do not have the resource system to meet after-school services. In the eyes of some publishers, the school is willing to cooperate with the publishing house, not only the content resources behind the publishing house. Publishing houses are strict in reviewing their own content, highly sensitive to ideology and guaranteed by the professional review process, which will not increase the burden on public schools, and can also reduce school management costs. The publishing house has always completed the after-school service tasks with quality and quantity, and it has also given a "reassurance" to the Education Bureau, which is concerned about "how to ensure the continuous and stable development of after-school services in the region". With a steady and steady style of work, many publishing houses, while being good service providers, also regard after-school services as a new business growth point.

  Guangdong Education Publishing House (hereinafter referred to as "Guangdong Education Press") is one of the early batches of "eat crabs". officially implemented in January. Jiangmen Company is the first local branch of Yuejiao Society in the province, and has become the main front for the society to develop after-school service projects for primary and secondary schools.

  According to Chu Jingyang, the general manager of the Jiangmen company assigned by the Guangdong Education Society, affected by the "double reduction" policy, the revenue of the Jiangmen company of the Guangdong Education Society will increase from more than 10 million in 2020 to more than 30 million in 2021, and will be close to 1 in 2022. billion, achieving leapfrog growth in the past three years. The latest financial statistics show that in the spring semester of 2023, the after-school service revenue of Cantonese Education Society has exceeded 60 million yuan, and the annual revenue is expected to be 120 million to 150 million yuan this year. Up to now, the after-school services of Guangdong Education Society have covered Guangzhou, Foshan, Jiangmen, Meizhou, Qingyuan, Maoming, Zhanjiang, Shaoguan, Shanwei and other places in the province, and have successfully achieved "trans-provincial export", and signed contracts with Jiangxi, Hainan, Henan and other places Educational institutions, serving more than 500 schools, more than 2 million student visits, and a cumulative operating income of nearly 200 million yuan.

  In 2017, the Ministry of Education issued the "Guiding Opinions on Doing a Good Job of After-school Services for Primary and Secondary School Students", which changed the multi-management status before the "3:30" problem after classes, and formally referred to after-school trusteeship as "after-school services". , this year is also regarded as the node of the era of after-school services. Times Publishing and Media Co., Ltd. (hereinafter referred to as "Times Publishing") has been deeply involved in the after-school service business of primary and secondary schools since 2018. It is the first and only company in Anhui Province that fully undertakes the overall operation of after-school services for the municipal education department .

  In recent years, Times Publishing's Anhui Education Society, Anhui Art Society, Huangshan Publishing House, Times New Media Publishing House and many other publishing houses have participated in after-school service projects, which can be said to be done with the strength of the whole group. Times Publishing focuses on curriculum construction on the one hand and promotion on the other hand. The after-school service is currently implemented in 8 cities in Anhui Province - Bozhou, Anqing, Chizhou, Xuancheng, Fuyang, Ma'anshan, Chuzhou, Hefei (some campuses), and the territory exceeds "Half of the country" in the province, serving more than 3 million students.

  Due to the differences in regions and strategic resources, the after-school service business progress and performance growth rate of each publishing house vary. Some publishing houses have gradually found their own cutting direction in the process of exploration. According to Li Zhongdong, the executive deputy editor-in-chief of Qingdao Publishing House, the press will start the after-school service business in 2021. Currently, it serves 8 schools in Qingdao and has opened 15 courses. A total of 56 classes, serving nearly 1,000 students.

  There are also some publishing houses that are still at the level of "active exploration", lacking instructive and operable implementation paths; they have abundant high-quality content resources, but suffer from "no access to schools", and it is difficult for publishing houses to use them. Not a few.