As a foreign-funded enterprise that has been rooted in China for nearly 30 years, BOBST has continuously promoted thedigital and intelligent industrial transformation ofprintingWhat is more advanced is its constantly upgrading service concept and service plan. A few days ago, Ou Yasheng, service director of Bobst Asia Pacific region, and Huang Zhijie, service director of Greater China region, accepted an exclusive interview with Yinsou Media, and talked freely about the market changes they are concerned about and the service development of Bobst in Asia Pacific and Greater China regions.
Ou Yasheng, Service Director of Bobst Asia Pacific Region (left) and Huang Zhijie, Service Director of Bobst Greater China Region (right)
Q1: What services does BOBST provide to customers, and how do these services help customers solve problems in production and operation? In addition, what services do you think customers value most as partners when they choose BOBST?
Ou Yasheng: As a company that provides customers with a full range of services, BOBST provides a variety of services for different stages of the machine life cycle. These services cover the entire use process of the machine from on-site inspection, installation, commissioning, troubleshooting, remote service, maintenance, to relocation and restoration. Our services are designed to ensure customers can get the most out of their machines and build lasting relationships with them.
In order to meet the different needs of customers, we provide tailor-made service solutions. We provide customers with corresponding services according to factors such as machine type, industry, application and customer expectations. For customers, when they buy BOBST machines, they hope to get the guarantee of quality and performance. Therefore, our most important service is to demonstrate the capabilities of the machine. We need to ensure that customers get satisfactory training to adapt to the needs and changes of the market, while ensuring that the machines are versatile and capable enough to cope with different market trends.
Q2: Please tell us about your work experience at BOBST and how you became the service director of the Asia-Pacific region?
Ou Yasheng: I think that service is first of all a state of mind. Service mindedness is a habit, and I love helping customers and solving problems myself. I've been working in the service industry for the past two decades because I believe service is problem solving.
In 2017, I joined BOBST and was responsible for the service organization in Africa and the Middle East. After that, I went to BOBST Swiss headquarters and have been working in the service and performance business unit. Later, I served as the head of the service business in China and India, and expanded the service business to the entire Asia Pacific region, including Southeast Asia, Korea, Japan and Oceania (Australia and New Zealand). This is my experience with Bobst so far.
From the first day, I deeply felt that Bobst has a strong corporate culture, clear values, and the characteristics of putting customers at the core. I think the most attractive thing about BOBST is that it maintains the flexibility while maintaining the enterprise structure, which can better balance the needs of the enterprise and the needs of customers.
