Miraclon, the global leader in flexo printing and packaging, recently announced that all product prices will increase by 6% from February 7, 2022, and a temporary freight surcharge will be implemented. This is the first price adjustment since the KODAK FLEXCEL NX System flexo printing solution was introduced in 2008. Miraclon has always maintained an uninterrupted supply of flexo printing plates for customers as a top priority. However, due to the rapid rise in raw material, energy, labor and transportation costs, which have affected the entire packaging and printing value chain, Miraclon had to take some necessary measures to The increased costs are shared with the customer in as reasonable and equitable a manner as possible.
Chris Payne, executive officer of Miraclon, said: "Ensuring the supply of consumables to our customers is our top priority above all. After considering various factors, given that there are two market forces that are driving up costs, we will respectively We are taking two steps. First, we will increase the prices of all products to account for the increase in the cost of raw materials, labor, utilities and business services currently paid. Second, we will apply a temporary transportation surcharge to account for the current supply chain due to significant Cost increases due to extensions and distribution and transportation price increases. We believe this cost increase is a temporary situation and will ease over time, and as soon as these conditions ease, we will reduce or eliminate temporary transportation surcharges. We are confident that this strategy is in line with our customers, supply chain and the greater good of Miraclon."
Throughout the pandemic, Miraclon has sought ways to ensure that it can meet the increased demand for FLEXCEL NX Technology. The company ramped up production at its manufacturing base to minimize possible supply chain issues. At present, the company's inventory of raw materials and finished products is twice that of before the epidemic, which greatly increases the required operating expenses. Companies are also constantly reviewing their logistics and distribution networks, exploring various shipping methods and modes to speed up delivery, which often results in increased costs.
Miraclon's approach is a microcosm of the measures taken by the entire packaging industry. Guaranteeing supply is the top priority of the entire packaging and printing value chain. Therefore, compared with price, plate manufacturers, printers, brand owners, retailers and even end customers all value supply security more. And that means paying for the goods and services that the market demands. only by ensuring that all practitioners in the value chain are rewarded fairly can the supply chain be healthy, dynamic and resilient.
Payne concludes: “Since the launch of the FLEXCEL NX System, Miraclon has been single-handedly responsible for inflation and cost increases within the normal range. Throughout the pandemic, despite rising costs, the company has tried to take various measures within our control. measures to bear the price increase alone, without passing it on to customers. But unfortunately, we cannot continue to do so. We thought carefully about how to raise prices in a balanced and proportionate way, and after careful consideration, we had to do so In short, a price adjustment decision was made. Since we value transparency and hope that customers understand the economic and business background of the price increase, as well as the factors we have considered, our official website has specially created an online resource page to provide more detailed information , to help customers cope with the current industry dilemma."
For more than a decade, KODAK FLEXCEL Solutions from Kodak FLEXCEL Solutions have helped revolutionize the packaging industry and flexographic printing. Miraclon has revitalized KODAK FLEXCEL Solutions, including FLEXCEL NX and FLEXCEL NX Ultra systems, providing customers with higher quality, more cost-effective, better productivity and better grade results. Focusing on pioneering image science, innovation and cooperation with industry partners and customers, Miraclon is committed to creating the future of flexographic printing and striving to lead the new trend of flexographic packaging.